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Easter egg surprise, 1 of 5

Agency Network: 
Published/Aired: 
April 2012

Description

You might have seen the new Skittles Touch Videos. But what you didn't see are the digital Easter eggs hidden in each one. There are 5 in total that people can find by clicking on YouTube annotations hidden in the videos. The first one is in the Dr. Cyclops video. You can find the above video by clicking on the Skittles poster.

Digital advertisement created by BBDO, Canada for Skittles, within the category: Confectionery, Snacks.

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Creative Directors: Carlos Moreno, Peter Ignazi
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Highest Rated

stevel's picture

ugh. could have been funny. thanks legal.

stevel
Activity Score 423
stevel's picture

ugh. could have been funny. thanks legal.

stevel
Activity Score 423
draganenko's picture

this is a sad story

draganenko
Activity Score 17
sirvan's picture

This isn't a bad idea, but the writing gets bad at the end and the male VO is terrible. Ugh.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

iwannatalktosamson's picture

Doesn't feel very 'Skittles'
Could have been funnier

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Nike Diesel's picture

I'm thinking the same, but still a very nice idea. Agree with the VO as well, it sucks.

Nike Diesel
Activity Score 13714
Art Director
CommandZ's picture

This had the potential to go somewhere great with it's "pharma" premise but they blew it. They also missed a chance to pull in the contrived visual schtick that is emblematic of these kinds of pill spots. Oh well, next!

CommandZ
Activity Score 2509
Creative Director
kleenex's picture

a haha ad for me..... not a hahahahahahahahahha ad for me.

kleenex
Activity Score 55529
Web Designer/Developer
Nurse Bell's picture

FAIL.

Nurse Bell
Activity Score 156
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