Beware of Bots

Agency Network: 
March 2019


By 2024, 94% of accountants and auditors will no longer have a job. However, those working in the arts and design are at less risk from automation. Inspired by Isaac Asimov’s, ‘First Law of Robotics,’ which states: a robot may not injure a human being or, through inaction, allow a human being to come to harm, we have created a bot to help humans with their professional survival.

The bot scans and prints messages using port 9100, which printers all over the world are connected to. The message urges users to retrain with a
Skillbox UX design course, created by Michael Janda, author of “Burn Your Portfolio.”

The target audience are financial professionals and other roles that involve a lot of paperwork and rely on printers.

Digital advertisement created by Possible, Russia for Skillbox, within the category: Electronics, Technology.

Advertising Agency: Possible Moscow, Russia
Chief Creative Officer: Vlad Sitnikov
Creative Director: Artem Filimonov
Art Director: Teo Nozdrin
Producers: Ksenia Boyarkina, Rezeda Lutfullina
Music: Konstantin Novikov
Director: Oleg Pesochinsky
Camera and Editing: Timur Khamidulin
Sound Mixing / Mastering: Kirill Kosobok
Bot Development: Lucky Site
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