Johannes Heesters-Case

Agency Network: 
June 2009


The entertainment legend Johannes Heesters is getting behind the wheel for Sixt AG, Germany’s leading car rental company and international provider of high-quality mobility services. In a new ad, “Jopie” Heesters, aged 104, shows off some breathtaking driving moves in a powerful Sixt convertible. The video advertises the wide-ranging mobility services offered by Sixt Leasing AG.
Heesters, a well-known singer and show star, thunders through the streets of Berlin with four cylinders raring under the bonnet – and a top hat for style – demonstrating spectacular braking manoeuvres, daring reversing and racy burnouts along the way. But he still remains true to his unmistakable style, clad in elegant evening wear throughout. 21 year old Gina Lisa aka “Germany’s Next Topmodel”, sporting a revealing leopard print dress, is also unable to resist Heesters’ charm. At the end of the ad both give a performance of Heesters’ classic folk hit “Ich brauche keine Millionen” with special new Sixt lyrics, and then speed away into the distance.

Digital advertisement created by Jung von Matt, Germany for Sixt, within the category: Professional Services.

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Guest's picture

The Matthias Reim campaign was funny, new and original. This one is not, sorry guys.

krautland's picture

someone thought this was way funnier than it is. perhaps that person also wrote the atrocious copy below the video.

Activity Score 3182
Art Director at erm... no calls please.
Guest's picture

bad post production - heesters moves look alike he takes part in an "elfyourself"_look_a_like contest

slowrider's picture

you´re right - his head don`t match too the body - it is too big

Activity Score 646
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Lo único impresionante aquí es el hecho de que el señor tiene 104 años y todavía anda "vivito y coleando."

Prof's picture

oh so bad...

post production sucks aswell

Activity Score 1421
Copywriter |

Quite really.

Guest's picture

to bad to be true..

Guest's picture

i dunno, that tune is stuck in your head a lot more than a lot of other ads i bet
and by association to the song, the rental company will probly stick in there as well

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