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Little brush big brush

Agency Network: 
Published/Aired: 
January 2019

Description

We cleaned and gleamed up Signal’s toothbrushing companion with an AR overhaul. Elevating the existing Little Brush Big Brush webseries, the Facebook Messenger experience expands the story with an encouraging chatbot offering 5 fun-filled animal masks that teach kids how to care for their teeth. The experience keeps kids brushing for 21 days through daily reminders, AR interactions and reward stickers — helping them form a positive habit in a playful way. As one of the first Messenger extensions to use augmented reality for learning, the experience shows there’s so much more to AR than puking rainbows.

Digital advertisement created by Media Monks, United Kingdom for Signal, within the category: Health.

Advertising Agency: MediaMonks, London, UK
Creative Director: Philipp Sens
Creative: Robbin Runsten
Project Manager: Tommy Lacoste
Art Director / Senior Designer: Matteo Rostagno
Copywriter: Miriam Patience
Animator: Peter Oosterhoff
3D Generalist: Jan Postema, Floyd Angenent
Global Director U-Studio Beauty Personal Care: Emily Obrien
Global Director Advertising Innovation Unilever: Nathan Cook
Global Assistant Digital Manager: Julie Garrigues
Global Senior Digital Manager: Hannah Jensen
Global Brand Manager: Daniel Kerry
Global Brand Director: Pau Bartoli
Managing Director MediaMonks: Martin Verdult
Executive Creative Director: Jon Biggs
Executive Producer: Andy Hopkinson
Director of European Partnerships: Storm Keys
Video Editor: Floris Van Raak
Programmer: Peter Van Der Noord
Programmer: Niels Otterspoor
Programmer: Delilah Pavoni
Augmented Reality Programmer: Nevin Wouters
Augmented Reality Programmer: Dave Lenz
QC: Renske De Vlieg
QC: Daniel Comolli
Production Director Facebook: Charlie Macpherson
Global Creative Strategist: Elizabeth Valleau
Global Client Partner: Kate Barker
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Puffs Ultra Soft's picture

Adorable. And great idea.

Puffs Ultra Soft
Activity Score 70
Copywriter
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