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Upside Down Concept

Agency Network: 
Published/Aired: 
August 2010
Showtime:  Upside Down Concept
Showtime Digital Ad -  Upside Down Concept

Description

The entire page appeared upside down for a second, then a hand turned it back to normal while flipping the hour glass ad. Objective was to grab the attention of the site visitor and tie it into the Key Art concept, using a never-been-done experience through the site.

Digital advertisement created by The Visionaire Group, United States for Showtime, within the category: Media.

Caption

When everything is upside down, you gotta grab life by the balls. Mondays on Showtime, Laura Linney stars in The Big C. Series Premiere August 16 at 10:30PM.

Advertising Agency: The Visionaire Group, Los Angeles, CA, USA
Creative Directors: Julie Gargan
Project Manager: Deonna Perry
Flash Design / Development: Francisco Camberos
Technology Provider: PointRoll
Media Agency: OMD
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Highest Rated

TommyO's picture

I don't like stuff that mess with my favorite websites. And I don't know that show, so I don't know if the copy is effective or not, but to me it looks a little off.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

TommyO's picture

I don't like stuff that mess with my favorite websites. And I don't know that show, so I don't know if the copy is effective or not, but to me it looks a little off.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

@TommyO, you don't think that the effect is worth the 3 seconds of twisted content? It's a super engaging at that gets your attention and tells a solid story. I guess you can't please em all!

Guest
jackmancer2017's picture

I'd rather see this in action then some lousy screenshot to say weither I like it or not ;p

jackmancer2017
Temple's picture

Excellent.

Temple
Activity Score 11341
Creative Director
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