In partnership with Oath Ryot Studios, we built the experience within Shell’s “Make the Future” Tumblr site to engage their audience and attract do-gooders already hanging out on Tumblr. Users navigated a custom WebGL globe to learn more about the clean energy efforts happening in the U.S., Brazil, Kenya, India and China. Each initiative was represented by an inviting 3D model, a glowing pin and a spotlight. Shareable videos spread the word about the global movement that was helping the Earth and everyone who lives here.
Production Company: Unit 9
Pitch / Competition Creative Directors: Romain Demongeot, Marl Vatsel
Project Creative Director: Marl Vatsel
Art Directors: Karol Goreczny, Lukasz Nosek
3D: Sophie Langohr
Tech Team: Bruno Imbrizi, Damien Seguin, Michal Przyszczypkowski, Luis Bizarro, Dominic Berzins
Production Team: Marc D'Souza, Shehryar Riaz, Maja Gawecka, Milena Tarriere, Florence Holmes