March 2017


Shazam is an app that recognizes and identifies songs for people. However it’s technology could be used in different ways to identify different sounds. There’s a particular field of interest that could greatly benefit from such a technology, such as pharmaceuticals. When it comes to treating colds, Doctors agree that catching them at their earliest stage of symptoms is most effective. Therefor we came up with an idea for Tylenol using Shazam’s technology called Shazam Cold. People who feel an oncoming cold could use the app, and cough into its sound recognition system, in order to be prescribed the right type of medicine and dosage from a team of doctors.

This won Silver - 2017 Creativity International Award.

Digital advertisement created by School of Visual Arts, United States for Shazam, within the category: Electronics, Technology.

Advertising School: School of Visual Arts, New York, USA
Creative Directors: Sung Kwon Ha, Mike Oh
Art Director / Copywriter: Yeon Sang Yoon, Jin Park
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MrPotatoHead's picture

Really Nice! Great job

Activity Score 558
Art Director
Paul Foster's picture

Would have benefitted from more authentic looking video. Not sure you need to actually show so much stock medical footage?

Paul Foster
Activity Score 10
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