Every year, March 3rd is International Ear Care Day. This year, Shazam is raising awareness to this cause by exposing users to a unique campaign. The music identification app is listening, as it does on every other day, but is hardly hearing. The thought-provoking message is being shared with Shazam's users through a special on-screen banner that appears when the app is identifying a soundtrack. When the user clicks on the message they are navigated to useful information that can help them avoid future hearing loss.
The activity is especially relevant to the theme for this year's Ear Care Day, 'Make Listening Safe'. Shazam's 600 million users are perfectly aligned with those most at risk - young music-listeners. This is an audience whose attention it is always difficult to attract, particularly to a message of this kind. The advice that's available on Ear Care Day will play a significant role in raising awareness of the importance of avoiding hearing loss and in promoting ear care advice that can prevent it from happening.
Digital advertisement created by Saatchi & Saatchi, Israel for Shazam, within the category: Professional Services.
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Creatives: Ronen Kornberg, Niv Herzberg
Account Group Head: Maya Salomon
Planning: David Kosmin
Planners: Tami Schlossberg, Sivan Ramati, Eva Hasson
Account Supervisor: Moran Lupo
Account Executive: Reni Bracha
Digital Production: Maya Palmon