Mean Stinks

Agency Network: 
February 2013
Secret:  Mean Stinks
Secret Digital Ad -  Mean Stinks


Because most girl-to-girl bullying happens between friends, Mean Stinks is promoting spreading nice between friends on Valentine’s Day.

Here’s how it works:
We’re asking Mean Stinks followers on Twitter (@meanstinks) and Facebook ( to DM Mean Stinks a message to their friend, we will design it into a digital card/animated gif, Facebook cover, or iPhone screen for her to send to her friend. You can follow the conversation in real time tomorrow at

Digital advertisement created by Leo Burnett, United States for Secret, within the category: Health.

Advertising Agency: Leo Burnett Chicago, USA
Global Creative Director: Mark Tutssel
NA Creative Director: Susan Credle
Executive Creative Director: Susan Treacy
Creative Director: Diane Magid
Art Directors: Emma Arnold, Kathryn Dudkiewicz
Copywriter: Charlotte Haynie, Aimee Willis
Creative Technologist: Kevin McGlone
Executive Producer: David L. Moore
Producer: Laurie Gustafson
Account Management: Cindy Blikre, Kristin Ware, Megan Hague
Strategist: Stephanie Kelly
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