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Agency Network: 
Published/Aired: 
March 2011
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Description

Facebook digital web campaign to motivate people to help the Japanese population with this link.

Caption

Help Japan

Advertising Agency: H-57 creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Art Directors: Matteo Civaschi, Orazio Marino
Account Director: Sabrina Di Gregorio
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ivan's picture

Check out the large collection of red dot inspired posters: http://adsoftheworld.com/blog/help_japan_posters

ivan
Creative Director at Ads of the World
kleenex's picture

This ad to me is sooooooooooooooo much better than the other one.

kleenex
Activity Score 58645
Web Designer/Developer
TommyO's picture

With all my sympathy and all - Finally, a "Help Japan" ad without the big red circle!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Filipello Manuela's picture

Ma che è?
Non si capisce niente.
E poi, se voglio aiutare il Giappone cosa devo fare?
Non c'è call to action , non c'è un sito, non c'è niente!!
Se volevate speculare su migliaia di morti per fare pubblicità alla vostra agenzia con un fake, potevate almeno fare qualcosa di comprensibile!

Vergogna vergogna vergogna vergogna vergogna vergogna!

(No call to action. As many others, they use a tragedy to promote their poor agency. Shame shame shame shame shame shame!)

Filipello Manuela
Activity Score 235
Filipello Manuela's picture

VERGOGNA!

SHAME!

Filipello Manuela
Activity Score 235
Filipello Manuela's picture

SPECULATORI SPECULATORI SPECULATORI SPECULATORI!

Filipello Manuela
Activity Score 235
Filipello Manuela's picture

DISCREDITS:

Advertising Agency: H-57 creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Art Directors: Matteo Civaschi, Orazio Marino
Account Director: Sabrina Di Gregorio
Published: March 2011

Ivan please, remove this shame.
Italy is a great country and doesn't deserves

Filipello Manuela
Activity Score 235
abake's picture

I don't quite get the point of this ad.
What is it for? How do they propose I help Japan? Is there a number hidden somewhere? Are the dots some kind of code for a website?
Massive fail.

abake
Activity Score 1262
RMG Connect Colombia
HappyHour's picture

Just an agency using a tragedy as an opportunity to show everyone how clever they are.

HappyHour
Activity Score 2381
Hiperion's picture

Amen.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Copywriter's struggle with life's picture

Isn't it only for CSR reason?

Copywriter's st...
Activity Score 30
MarioLuigi Bros's picture

Volevo ricordare a tutti gli italiani che i personaggi di questa agenzia e i loro amici (hanno una claque peggio di quella di Berlusconi) sono gli stessi che nei commenti ai loro lavori usavano il nome e i link di famosi designers internazionali per farsi i complimenti da soli.

MarioLuigi Bros
Activity Score 203
HappyHour's picture

Disgusting.

HappyHour
Activity Score 2381
Nerazzurro's picture

offensive both to japan and to human intelligence

@denise me li ricorderò questi schifosi

Nerazzurro
Activity Score 35
ambareesha's picture
ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Joda's picture

WTF!

Joda
Activity Score 357
Sabrina Di Gregorio's picture

I'm really sorry that so many of you think that we are speculating on this great tragedy, so I want to stress that there was an error in the publication.

We did not do any press and outdoor campaign!

Unfortunately, there has been an explanation of this campaign, and even a link to which it is attached, which is as follows:

http://news.yahoo.com/s/yblog_newsroom/20110311/wl_yblog_newsroom/japa...

This is a campaign to create web links and contacts to charities to help the Japanese people.

We are asking for ads of the world to move the posters in a category more appropriate for our operation.

We just designed these two posters as they have done many creative agencies around the world not to forget this tragedy.
We know it's only a small thing, given the scale of the disaster, but I think that everyone in his small can do something.

It 'important for me to explain that we really wanted to do only good and I understand that the misunderstanding was born because there was no associated explanation.

I'm sorry for the misunderstanding that has been created and for my English!
Thank you for your attention.

Sabrina Di Gregorio
Activity Score 8
Hiperion's picture

Explanation is worst than campaign.
Amoral self-promo anyway..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Filipello Manuela's picture

Ma quale link?!
L'avete rubato da Yahoo News senza nessuna autorizzazione!
Siete da denuncia solo per questo.

VERGOGNA!

SHAME!

(The link is stolen without any authorization! )

Filipello Manuela
Activity Score 235
tintaypluma's picture

negative. Don't show "help". Don't show "How" or "where". Shows the same as the news but softened.
Many similar ideas. Not even serves to promote the agency.
Ads of world: Should not publish ads like these.

tintaypluma
Activity Score 14
Copywriter at freelance
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