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Agency Network: 
Published/Aired: 
May 2011

Description

Our mission was to ignite the competitive spirit of Scrabble players across the Gulf. We knew that Scrabble was huge online. So we went to where the Scrabble enthusiasts play, hijacked an irritating online convention, and transformed it into something unexpected. Battle Captcha doesn’t make you type in gibberesh to verify you're human. Instead, it challenges you to prove you’re more than human – by unscrambling different letters and demonstrating that you’ve got the power of WORDS.

Digital advertisement created by TBWA, United Arab Emirates for Scrabble, within the category: Gaming.

Caption

Being Human Isn't Enough

Advertising Agency: TBWA\RAAD, Dubai, UAE
Head Of Digital: Preethi Mariappan
Sr. Content Strategist: Melanie Clancy
Sr. Interactive Art Director: Rafael Guida
Lead Developer: Sarabjeet Singh
Technical Lead: Navin Chauhan
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Highest Rated

Wordfruit's picture

Good idea.

Wordfruit
Activity Score 1023
kleenex's picture

Brilliant!!!...

kleenex
Activity Score 58742
Web Designer/Developer
andylefty's picture

Targeting the right audience.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Wordfruit's picture

Good idea.

Wordfruit
Activity Score 1023
BlackCoffee's picture

Original idea. Well executed.

BlackCoffee
Activity Score 37
Creative Director at McCann Erickson, NY
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