Advertisement

Angry Wives Club

Agency Network: 
Published/Aired: 
December 2012

Description

Housecleaning is seen as a ‘necessary evil’ and certainly not something at the top of people’s minds. To create excitement and conversations, we used an interesting insight that women in Singapore wished their men could be more involved in doing the housework.

Introducing the Angry Wives Club (AWC) - a fictitious support group where these 'frustrated' women can come together and find ways to rectify their situation. AWC helps women figure out how to ‘treat’ their men, and gives them a platform to learn and exchange tips on how to get their men to help out. The Easy Sweeper is featured as one of the key tips because it makes cleaning so simple men have no more excuses to cop out. To top it off, women can show off their ‘converted’ men through a photo contest to win attractive prizes. Facebook app – http://www.angrywivesclub.com

Digital advertisement created by Wunderman, Singapore for Scotch-Brite, within the category: House, Garden.

Advertising Agency: Wunderman, Singapore
Creative Director: Keith Tan
Art Director: Moses Gunarman
Designer: Cyndy Messah
Developers: Adrian Liew, Tan Kai Hui, Emil Purugganan
Copywriters: Nicholas Chia, Chen Shanghao
Production Company: Critica
Log in to post comments

Highest Rated

emiliete's picture

I loved the concept, but not the execution.

emiliete
Activity Score 646
Copywriter at WMcCann
brandlover's picture

...and angry wives can be slingshot to defeat evil sponges.

brandlover
Activity Score 175
Copywriter
kleenex's picture

Not working for me...

kleenex
Activity Score 58793
Web Designer/Developer
Klara K.'s picture

What is the message?

Klara K.
Activity Score 3343
Charles University in Prague
emiliete's picture

I loved the concept, but not the execution.

emiliete
Activity Score 646
Copywriter at WMcCann
philippertl's picture

This could've been really funny but it's NOT.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

the pencil's picture

Good idea wasted on bad acting & execution.

the pencil
Activity Score 235
Art Director
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement