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Take On the Machine

Agency Network: 
Published/Aired: 
September 2010
Scion:  Take On the Machine
Scion Digital Ad -  Take On the Machine

Description

Scion launched "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Watch the video too: http://www.vimeo.com/14393938

Digital advertisement created by Attik, United States for Scion, within the category: Automotive.

Advertising Agency: Attik, USA
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Highest Rated

Guest's picture

it's definitely not for the first time!

http://www.skoda-auto.cz/CZE/events/Brno2010/RStrip/Pages/raceRS.aspx?...

In Skoda example YOU see the wheel and the marker is on the other side (double page print) so I think it's even better

Guest
jackmancer2017's picture

Nice idea, not new. I tried similar things before and they didn't always work, hope this one does.

jackmancer2017
Billoughsby's picture

I tried it, it works. Note: It's as forgiving as all video games should be -- I bit the dust twenty times and kept on keeping on. Enough fun to be worth a couple of visits with a fast connection, at any rate.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

it's definitely not for the first time!

http://www.skoda-auto.cz/CZE/events/Brno2010/RStrip/Pages/raceRS.aspx?...

In Skoda example YOU see the wheel and the marker is on the other side (double page print) so I think it's even better

Guest
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