Bikes and holidays just go together. This year they’ll go together in a more joyful way than ever before. Colle+McVoy just launched a new holiday campaign for Schwinn that helps get bikes and helmets to kids in need this holiday season. The campaign features a new Schwinn Bell Choir, eight festive men and women on bikes that perform e-carols, bicycle bell versions of Jingle Bells, Deck the Halls, and Auld Lang Syne. For each e-carol shared, senders will be helping to get more bikes and helmets to kids across the country.
Digital advertisement created by Colle+McVoy, United States for Schwinn, within the category: Automotive.
Executive Creative Director: Mike Caguin
Creative Director: Eric Husband
Art Director: Nina Orezzoli
Copywriter: John Neerland
Interactive Designers: Aaron Purmort, Ben Clymer
Interactive Producer: Tiffany Hahnfeldt
UX / Information Architect: Harlo Petoskey
Producers: John Borchardt, JP McIntosh
Video & Edit: Micah Dahl, Josh VanPatter
Production Company: RunnerRunner
Sound design: Modern Music
Web Development: The Nerdery