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Bell Choir e-carol

Agency Network: 
Published/Aired: 
December 2010
Schwinn:  Bell Choir e-carol
Schwinn Digital Ad -  Bell Choir e-carol

Description

URL: http://www.schwinnbellchoir.com/

Bikes and holidays just go together. This year they’ll go together in a more joyful way than ever before. Colle+McVoy just launched a new holiday campaign for Schwinn that helps get bikes and helmets to kids in need this holiday season. The campaign features a new Schwinn Bell Choir, eight festive men and women on bikes that perform e-carols, bicycle bell versions of Jingle Bells, Deck the Halls, and Auld Lang Syne. For each e-carol shared, senders will be helping to get more bikes and helmets to kids across the country.

Digital advertisement created by Colle+McVoy, United States for Schwinn, within the category: Automotive.

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Creative Director: Eric Husband
Art Director: Nina Orezzoli
Copywriter: John Neerland
Interactive Designers: Aaron Purmort, Ben Clymer
Interactive Producer: Tiffany Hahnfeldt
UX / Information Architect: Harlo Petoskey
Producers: John Borchardt, JP McIntosh
Video & Edit: Micah Dahl, Josh VanPatter
Production Company: RunnerRunner
Sound design: Modern Music
Web Development: The Nerdery
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Highest Rated

new designer's picture

LOVE IT!

new designer
Activity Score 98
Sheffield,England
CuriousPencil's picture

Can't hate it because it's helping give kids bikes and helmets. But it's not the newest idea, and 'share the joy' is hardly the feeling I'd get if I got an email from a friend via a bike shop, with amateur campanologists enjoying some sit-down tinkling.

CuriousPencil
Activity Score 4225
Copywriter
MichaelJohnJ's picture

This season is all about joy, but does that mean you should smile like you're on acid?

MichaelJohnJ
Activity Score 38
Guest's picture

love it!

Guest
new designer's picture

LOVE IT!

new designer
Activity Score 98
Sheffield,England
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