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Agency Network: 
Published/Aired: 
March 2014

Description

Digital advertisement created by Don't Panic, United Kingdom for Save the Children, within the category: Public Interest, NGO.

Advertising Agency: Don't Panic, London, UK
Director: Martin Stirling
Production Company: Unit 9
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Hater's picture

I like the concept, but have seen it better executed.
http://www.moillusions.com/amnesty-internaional-it-happens-not/

Hater
Activity Score 82
Tahaab.Rais's picture

Empathy. An angle that is so missing in advertising today. Great work. Bravo to the planner and the creative behind it.

Tahaab.Rais
Activity Score 192
Other at FP7/McCann Worldgroup MENA
kleenex's picture

solid video.

kleenex
Activity Score 58797
Web Designer/Developer
damnson's picture

Love it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

GrumpyArtDirector's picture

Gave me the chills. Great.

GrumpyArtDirector
Activity Score 858
Art Director
MacMonkey's picture

Great work. Should pick up something at Cannes this year.

MacMonkey
Activity Score 340
Graphic Designer
MacMonkey's picture

20 million views in 4 days?! Respect.

MacMonkey
Activity Score 340
Graphic Designer
Ayeyahyah's picture

nice!

Ayeyahyah
Activity Score 482
Creative Director
nepotiums's picture

The concept was something different and powerful.

nepotiums
Activity Score 251
Copywriter
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