The Unreal Xmas Shop

Agency Network: 
December 2021
Save the Children: The Unreal Xmas Shop
Save the Children Digital Ad - The Unreal Xmas Shop


This Christmas, Save the Children has launched a new kind of gift shop with AR gifts that challenge excessive Christmas consumption and unnecessary gifts. From a sock wearing camel that comes to life in your living room to a sweater designed by Bea Åkerlund, giving you a hug, each virtual gift can be explored in 3D on your mobile. The store is an innovative approach to the traditional Christmas gift, providing a fun and interactive experience for both the gift giver and receiver, while also helping to make a difference for children in need.

Digital advertisement created by B-Reel, Sweden for Save the Children, within the category: Public Interest, NGO.

Advertising Agency: B-Reel, Stockholm, Sweden
Copywriter: Oskar Engman
Copywriter: Per Forssberg
Art Director: Mårten Hedbom
Designer: Gustav Stockman
Designer: Lisa Nyberg
Motion Designer: Peter Holtze
Motion Designer: Andreas Godwin
Director Of Innovation: Lars Bjurman
Brand Director: Maja Beckman
Brand Manager: Ewa Staël Von Holstein
Brand Manager: Eric Ståhl
Strategist: Andrea Dahlbäck
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