This Christmas, Save the Children has launched a new kind of gift shop with AR gifts that challenge excessive Christmas consumption and unnecessary gifts. From a sock wearing camel that comes to life in your living room to a sweater designed by Bea Åkerlund, giving you a hug, each virtual gift can be explored in 3D on your mobile. The store is an innovative approach to the traditional Christmas gift, providing a fun and interactive experience for both the gift giver and receiver, while also helping to make a difference for children in need.
Digital advertisement created by B-Reel, Sweden for Save the Children, within the category: Public Interest, NGO.
Copywriter: Oskar Engman
Copywriter: Per Forssberg
Art Director: Mårten Hedbom
Designer: Gustav Stockman
Designer: Lisa Nyberg
Motion Designer: Peter Holtze
Motion Designer: Andreas Godwin
Director Of Innovation: Lars Bjurman
Brand Director: Maja Beckman
Brand Manager: Ewa Staël Von Holstein
Brand Manager: Eric Ståhl
Strategist: Andrea Dahlbäck