To promote a million seat fare sale, Scandinavian Airlines ran a competition on Facebook where SAS fans could grab a free trip. You made your profile pic into the custom made Up For Grabs image and simply posted a matching image where you grab the trip on the SAS Facebook wall.
Digital advertisement created by Crispin Porter + Bogusky, Sweden for SAS, within the category: Transport.
World Chief Creative Officer: Rob Reilly
Chief Creative Officer: Jeff Benjamin
Creative Directors: Jonas Wittenmark, Tobias Carlson
Art Director: Jonas Wittenmark
Copywriter: Tobias Carlson
Designers: Jonas Hult, Jörgen Bengtsson, Malin Ekman
Designer / Motion Designer: Anders Svensson
Interactive Developer: Patrick Chan
Account Director: Robert Waern
Content Supervisor: Axel Widen
Producer: Michaela Winckler