SAS Globe of Fortune

Agency Network: 
August 2009
SAS:  SAS Globe of Fortune
SAS Digital Ad -  SAS Globe of Fortune


Digital advertisement created by Crispin Porter + Bogusky, Sweden for SAS, within the category: Transport.

Advertising Agency: Crispin Porter + Bogusky Europe, Gothenburg, Sweden
Creative Director: Anders Gustafsson
Art Director: Dennis Rosenqvist
Copywriter: El Guapo
Producer: Axel Widén
Account manager: Robert Waern
Designers: Andy Johansson, Joakim Khoury
Motion Designer: Jörgen Bengtsson
Production company: Pong and Speed of Sound
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Highest Rated

Grace Bastien's picture

Great little business idea isn't it!
Not overly impressed with the ad though.

Grace Bastien
Guest's picture

It runs only if you've a facebook profile.
I've deleted my facebook profile at the beginning of this year and i'm very proud o fthat.

Guest's picture

Why proud? Was it like kicking a drug?

Guest's picture

Brilliant! Makes you wanna go on a spontaneous trip immediately!

AmOgodzzz's picture

CP+B has tried incorporating facebook into other online campaigns in the past with relatively little success. Remember the Whopper Sacrifice they did for Burger King?
It was controversial and Burger King had to cancel the promotion. It did, however, give Burger King a lot of publicity, not all of it positive.

This campaign, however, is brilliant and really strikes a chord with a lot of people. I, for one, was immediately captivated by the idea of a free trip anywhere as long as my travel companion was chosen at random. It's a great way to get the client's name out there and redirect potential consumers to the airline's website. It's also a fun and non-intrusive facebook application. An all-around ingenious idea.

Activity Score 822
Copywriter at School of Visual Arts
alexander_bickov's picture

Nice interaction

Activity Score 3217
Grace Bastien's picture

Great little business idea isn't it!
Not overly impressed with the ad though.

Grace Bastien
everartz's picture

your hot

Activity Score 7571
Art Director |

| everartz |

daniel ieraci's picture

Very interesting idea. Nice work.

daniel ieraci
Activity Score 331
Art Director
SoCH_TO's picture

good work !!

Activity Score 958
Art Director |

Live with Passion

Guest's picture

Lovely piece of work this. I love the stuff coming out of sweden. Recently there's been the jazz calculator for VW, and that superb banner for sas and swedish rail. Keep it up Sweden!

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