Lives of Grace

Agency Network: 
August 2018


An interactive audio drama on Facebook Messenger and WhatsApp for financial services brand Sanlam. The campaign, Lives of Grace, invites the audience to help make the major life decisions of a woman called Grace. Each episode (delivered as a 1-2 minute voice message) asks for advice on a key decision that will affect her life. And the following episode jumps forward ten years to show the long-term financial consequences of her choice. We recorded over an hour of content to allow for multiple branching storylines leading to 16 different endings.

Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.

Advertising Agency: King James Group, Cape Town, South Africa
Creative Directors: Dan Pinch, Nkanyezi Masango
Art Director: Gregory Booysen
Copywriter: Drew Murphy
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