Fisherman Rúnar Jónsson’s Instagram amounted to a collage of dark squares. He soon became famous for having the worst account on Instagram. Samsung and Cheil Worldwide equipped him with a Samsung Galaxy S7 and, thanks to the transformative effect of the phone’s camera on low lighting, Rúnar can now show the world exactly what he sees.
Digital advertisement created by Cheil, Netherlands for Samsung, within the category: Electronics, Technology.
Art Director: Ton van Jole
Copywriter: Annemiek Den Uil
Strategy: Ernst-Jan Koomans
Account Directors: Judith Langeslag, Mariska Kloezen
Agency Producer: Melissa Nieveld
Production Company: Wefilm
Director: Jan Boon
Producer: Floor Schroeijers
Camera: Thomas Buelens
Grading: Tim van Paasen / The Compound
Online: Daniel Falkenhagen Corte Real / The Compound
Editor: Kees van Dijkhuizen
Sound Studio: Post Office
Sound Design & mix: Marcel Bultman