Tell me without telling me

Agency Network: 
May 2021


Samsung Galaxy A52 5G by asking the phone itself to ‘tell me you’re awesome without telling me you’re awesome’.

Among the answers provided by the Samsung Galaxy A52 5G are ‘awesome camera’, ‘awesome screen’, ‘long lasting battery life’ and ‘awesome 5G’. RAPP has used these in a series of films and still assets to run on social. The campaign also has an interactive element in the form of a Snapchat filter and lens, with Samsung UK encouraging the audience to use them to express their creativity and show why they are awesome too.

Digital advertisement created by Rapp, United Kingdom for Samsung, within the category: Electronics, Technology.

Advertising Agency: Rapp, UK
Chief Creative Officer: Al Mackie
Creative Director: Sid Gordon
Art Director: Ryan Timms
Copywriter: Lucy Green
Head of 3D Motion and Graphics: Jeffrey Osbourne
Senior Account Director: Jamie Marks
Senior Account Manager: Lisa Solomon
Strategy Director: Joe Hoppard
Project Manager: Emma Jones
Agency Producer: Adam Pretty
Director / Production Co: Josh Cohen / High Stakes Films
Producer: Sophie Oller
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Check_the_gate's picture

But the Voice over literally explains why its awesome... Concept flaw...

Activity Score 12
helvet.lang's picture

Hahaha, exactly !
If there's a joke, I don't see it.

Activity Score 180
Copywriter at FRANZ&RENÉ |

-just my opinion-

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