Slamdunk” & “Bboy

Agency Network: 
February 2010


Canadian Production Service Company: Transmission Inc.

Digital advertisement created by Cheil, Canada for Samsung, within the category: Electronics, Technology.

Advertising Agency: Cheil Worldwide, Canada
Creatives: Andrew Berglund (Cheil), Joohee Lee (Cheil), The Viral Factory
Seeding & Digital Media Planning: The Viral Factory
Production Company: The Viral Factory
Director: Wayne Holloway with The Viral Factory
Producer: Jon Stopp
Line Producer: Demelza Jones
Producer (Canada): Joe Lafleur
Lighting Cameraman: Tony Mirza
Offline Editor: Owen Oppenheimer @ The Quarry London
Post Production House: Dave Cox TV
Senior Compositor: Dave Cox
Grade: James Willets
Audio Post Production Company: Norwell & Green
Senior Dubbing Mixer: Tristin Norwell
Music: Audio Network & Sound-Dogs
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Kateter's picture


Activity Score 2029
ivan's picture

Message is at 0:54.

Activity Score 12
Creative Director at Ads of the World
Kateter's picture

I got that.

still... so?

Activity Score 2029
bad astronaut's picture

what else do you get?

bad astronaut
Activity Score 544
Kateter's picture

I get a lot of crap. sadly too often from americans I don't know.

Activity Score 2029
FeliUmc's picture

haha sorry but i ignored the message....
-the 'reason why' the client pay for..

Activity Score 44
bad astronaut's picture

looks like fun...but where's the bboy?

bad astronaut
Activity Score 544
Notorious's picture

this is not an ad. the message is not highlighted at all.
but i like the idea of the competition, although it cudv been better to see actuall basketball balls

Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

macluvin's picture

I think it's cool and it subliminally highlights Samsung as a sponsor. Maybe we shouldn't over think virals. It is what it is, something cool and spreads to their targeted audience. I'm glad they didn't ruin it with some big messaging slapped onto it.

Activity Score 397
Art Director
gmint7's picture

they should try fencing.

Activity Score 2675
Art Director at ad grad @ S Francisco |


Viranica's picture

great skill, then what?

Activity Score 230
Copywriter at Y&R, Jakarta
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