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Optical Illusion

Agency Network: 
Published/Aired: 
February 2011

Description

Cinematographer Pedro Cardillo

Digital advertisement created by Leo Burnett, Brazil for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Daniel Kalil
Copywriters: Martim Baffi, Michel Zveibil
Producers: Maria Fernanda Moura, Celso Groba, Camila Aquino
Production Company: Sagaz Filmes
Director: Judith Belfer
Editors: Sergio Dinis
Sound Design Company: Menina produtora
Sound Designer: Fabiano Peixoto
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Highest Rated

Hammad S's picture

Captured my attention completely! Great simplicity

I think the first go you're not paying so much attention to the printer. Second go and it's all good.

Hammad S
Activity Score 484
morse's picture

Lovely idea, very entertaining. The only thing, nobody will remember which printer it was. Does it not need a packshoot at the end?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nude Copy's picture

yes, ofcourse it shud

Nude Copy
Activity Score 1054
Copywriter at India
Carlos Aledo's picture

Yes, I agree with morse too. The brand name at the end and would be perfect

Carlos Aledo
Activity Score 63
Frelancer photographer, illustrator and designer |

http://www.behance.net/CarlosAledo

Ordozgoiti's picture

I totally agree. I saw this last week and loved it, but I couldn't remember wether it was for Canon or HP...

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
thedesignaddict's picture

Nice. Simple. Smart.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Glut's picture

Excellent. Agreed with morse, in the middle of the ad I looked for the logo otherwise I would not know witch brand was it.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

They need to show what printer they are using.

kleenex
Activity Score 58742
Web Designer/Developer
chaddy velasco's picture

Very good concept!
@kleenex: i suppose the printer that they used was shown @ 0:33 onwards.

chaddy velasco
Activity Score 95
University of Santo Tomas
loraks's picture

Loved it!! creativity in simple. Welldone.

loraks
Activity Score 28
Copywriter
Hammad S's picture

Captured my attention completely! Great simplicity

I think the first go you're not paying so much attention to the printer. Second go and it's all good.

Hammad S
Activity Score 484
s1bs's picture

Very Cool!!!

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
Vision_Vi's picture

Good idea

Vision_Vi
Activity Score 104
KayB_Copywriter's picture

Love this. So smart.

KayB_Copywriter
Activity Score 6
Humber College
dan.creare's picture

Nice idea and entertaining, I can't say I guessed any of them correctly but it was fun trying. I would have to disagree with some other comments about it not being obvious at first that it was an advert for a printer although I think having the brand name at the end is something that is missing and would be expected.

dan.creare
Activity Score 4
Web Designer/Developer at Creare Communications
Temple's picture

Excellent.

Temple
Activity Score 11341
Creative Director
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