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Agency Network: 
Published/Aired: 
January 2011

Description

Digital advertisement created by Traktor, Australia for Samsung, within the category: Electronics, Technology.

Advertising Agency: Traktor Werbeagentur, Austria
Creative Directors: Antonia Tritthart, George Moringer
Art Director: Julia Reissfelder
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Highest Rated

dadada's picture

nice idea, they're very lucky so the ape didn't try eat the camera or beat it

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

ivan's picture

It's a fantastic idea, but I would like to suggest one correction to the video.

The videos starts with this statement "This is how Nonja became the world's first ape on Facebook". Incorrect. Humans ARE apes. So Mark Zuckerberg was the first ape on Facebook.

From wikipedia:
Under the current classification system there are two families of hominoids:
• the family Hylobatidae consists of 4 genera and 14 species of gibbon, including the Lar Gibbon and the Siamang, collectively known as the lesser apes.
• the family Hominidae consisting of chimpanzees, gorillas, humans and orangutans collectively known as the great apes.

ivan
Activity Score 6
Creative Director at Ads of the World
jackmancer2017's picture

Haha Zuckerberg the first ape on Facebook.

Love the idea. But why do agencies always make such lengthy explanations of the concept ;p

jackmancer2017
morse's picture

Great results, but I skeptical about how the animal uploaded the photos to Facebook. He must have had help from humans. And, if he did it defeats the purpose of the campaign, because it's not that easy to do. I would like to see a video of the orang uploading it...

And, yes we're all apes.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

richmond2000's picture

I assume the CAMERA does the uploading for you when a pic is snapped if so then the concept is true

richmond2000
Activity Score 16
suresh90's picture

Nice Idea :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

alexander_bickov's picture

Nice work

alexander_bickov
Activity Score 3281
Rt's picture

fantastic idea, although i don't buy it that all the photos were shot by the monkey in real life

Rt
Activity Score 54
Art Director
Martijn's picture

Great idea but they only talk about Facebook and the ape, not about the camera.

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

dadada's picture

nice idea, they're very lucky so the ape didn't try eat the camera or beat it

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

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