As Samsung partnered with Korean pop sensation BTS to launch a new version of the Galaxy S20, we engaged the enthusiastic K-POP fandom in Romania, while observing social distancing, with an online competition challenging fans to enter the ultimate dance-off and help us find The Next Top Idol.
To pick the winner, we forgot about obsolete counting of likes, and turned to IG Polls. Samsung fans turned up each day to Instagram to decide which dancers leave the show and which stay on for the final round.
Digital advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.
Executive Creative Director: Mihai Gongu
Group Creative Director: Roxana Niță
Art Director: Cătălin Ancoreanu
Copywriter: Robert Ghiță
Account Manager: Alina Miu
Social Media Manager: Petruța Ciuică
Client Service Director: Gabriela Nanu
Head Of AV: Monica Garbur