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Love Store

Agency Network: 
Published/Aired: 
February 2011

Description

Idea: What if users could turn Samsung’s biggest store into a love message using all the screens (TVs, displays, laptop screens) to express their feelings and surprise their lovers.

Execution:On Facebook we gave them an app to create personalized videos for their loved ones along with a password. When the user walked into the store with his/her loved one on Valentine’s Day and told the password to the assistant, the whole store changed. The lights got colored and his/her message started to play on all the screens of the store.

Digital advertisement created by Kirowski, Hungary for Samsung, within the category: Electronics, Technology.

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Highest Rated

Glut's picture

too long. boring

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
morse's picture

This could've been much more spectacular. Needs to be done outdoors to lure people in.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prof's picture

boring and corny beyond measure.

are you really trying to play the cheese card with a jury? or with us for that matter.

idea not effective? not worth forcing it on us.

Prof
Activity Score 1449
Copywriter |

Quite really.

Glut's picture

too long. boring

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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