‘House of Surprises’ is the latest iteration of Samsung’s ‘Life Unstoppable’ series, which launched last year using Unreal Engine. This year the mini-movie is themed around ‘connected living’ and draws on techniques from the entertainment industry, including theatre, film and television. It tells the story of a quirky family called ‘The Unstoppables’ and is set in their Bohemian-style, distinctive European home.
Viewers are able to interact with the products and the story on a number of levels. By clicking on ‘open AirDresser’ in the bedroom, one of the cast members walks in and opens the Samsung AirDresser, before exiting, highlighting the product benefits. Viewers can also click other hotspots that enable them to alter their view and request tailored content and additional product information. Smyle additionally created various hotspots through the house to enable consumers, who can view the experience on Samsung.com fromthe 18th October, to click and purchase the specific products from their local Samsung.com store. This combination of experiential marketing, storytelling and e-commerce provides an altogether different approach to online consumer engagement.
Digital advertisement created by Smyle, United Kingdom for Samsung, within the category: Electronics, Technology.