Advertisement

Eye Check

Published/Aired: 
August 2017

Description

Prevent further diseases that show symptoms in the eyes with Samsung's latest technology eye recognition.

Digital advertisement created by Miami Ad School, Spain for Samsung, within the category: Electronics, Technology.

Advertising School: Miami Ad School, Madrid, Spain
Art Director: Mayi Blanch
Copywriters: Lucía Mendezona, Beatriz Salmerón
Log in or register to post comments

Highest Rated

Celso Alfieri's picture

The technology is new, the way they communicate it isn't.

Celso Alfieri
Activity Score 10
Creative Director at Y&R
Celso Alfieri's picture

The technology is new, the way they communicate it isn't.

Celso Alfieri
Activity Score 10
Creative Director at Y&R
Kavita Chaturvedi's picture

Interesting usage of technology, communication could have been crisper and more compelling

Kavita Chaturvedi
Activity Score 10
Head of Marketing - Foods Division at ITC Limited
Faycal Ben Abdellaziz's picture

Interesting approach, as very positive - no fear mongering - and a focus on usefulness of technology for a useful outcome. Practical approach, kept simply and straight to the point - no gimmicks. Utilising existing tools to further enhance the usefulness of the brand beyond the everyday interaction. Nice work.

Faycal Ben Abde...
Activity Score 18
Head of Group Brand at National Australia Bank
Carlos Camacho's picture

Case film is short and to the point, good!
The use of the device’s technology (iris recognition) is also very convenient, smart and not forced. However, idea is missing a deeper explanation on how it works (Currently is too shallow). Would be good to know what happens next once a disease is identified. Would it connect user to doctors/specialist? Would it point closest health center in a map? Would it send health alerts?... Lots of potential on this idea that could have been revealed.

Carlos Camacho
Activity Score 12
Executive Creative Director at J. Walter Thompson Shanghai
Advertisement
Advertisement