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Guest's picture

Cute, but I think it failed to maintain the "reality" part long enough. The way the first two women came in and anticipated all the moves, but in a professional dancer way, shattered the suspension of disbelief way too early. And yet the other "real" elements — the mon's comments, and the person walking in front of the camera — continued way past this premature transition.

In short, this could have been way better.

Guest
sirvan's picture

This 1000%

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

If u think this is a real video then youre...i dont know, lets say gullible to be polite.
This is the funnest thing i've watched in a while. and yes, it's a commercial.
9/10

Guest
Guest's picture

For me only the LITTLE GIRL was cute...

Guest
Guest's picture

Love it!!

Guest
JeffGreenhouse's picture

The girl is cute, but this concept is far from original, and especially so in the mobile space. It's just another take-off on the T-Mobile dance from a few years ago. This isn't even the first time it has been done using cute kids. The H&M Kids Fashion Flash Mob did it with 55 kids in Union Square in San Francisco (although I personally didn't like their choice of music for that one). http://www.youtube.com/watch?v=FqTEkVR2ZeU

JeffGreenhouse
Activity Score 310
atb2005's picture

Why people like this is beyond me. It's incredibly annoying, and it's all staged (well choreographed). I wanted to stop it halfway thru.

atb2005
Activity Score 13557
thedesignaddict's picture

I loved it until then the logo came on. Then I hated it immediately.

thedesignaddict
Activity Score 5403
Art Director at Freelance
jackmancer2017's picture

Many ads have this problem ;-) It goes from interesting to sales.

jackmancer2017
Hibon's picture

Nice and cute. Agree goes from interesting to sales but this is what our job is about, we are paid to sell something.

Hibon
Activity Score 3734

Simple ideas are the best !

jackmancer2017's picture

Our job is to make the sales part interesting. Cause that causes sales. And that's what makes great advertisements too.

jackmancer2017
Hibon's picture

Agree.

Hibon
Activity Score 3734

Simple ideas are the best !

bobby666's picture

ok stuff. but the intrigue value is intact till the brand revelation happens. tht's the only plus point. what i feel - the idea is a bit forced.

bobby666
Activity Score 1462
RMG Connect, India
tzuik's picture

This wanted to be cute but it ended up just annoying due to it being too choreographed. It doesn't look like something spontaneous, like a flash mob, instead it seems fake and forced. Even the background looks just like a big screen.

tzuik
Activity Score 104
Pablo Allende's picture

Amazing video! People really enjoy it. Anyone have the making of video link?

Pablo Allende
Activity Score 66
Art Director in an Advertising Agency
Guest's picture

love it!....made me giggle.......puts a smile on your face1

Guest
Guest's picture

I spy with my little eye the line where the green screen was popped in.
How do I get the job where all I have to do is watch YouTube videos all day and transition them into commercials?

Guest
Guest's picture

Bad, really bad. This whole... hey let's do a dancing flash mob viral video has been done to death and is very boring. Move on 'Viral Factory' and stop churing out the same cookie cutter sheit!

Guest
Guest's picture

It was all looking natural and very cute ad until the wall on the back side was pulled off from when on it looked fake. Otherwise good, natural and fresh concept. It hurt me because if only the reality, the cuteness and naturalness would have been maintained this would have been one of the cutest of the ads. My heart goes out for the little cute little girl who at the beginning and for a quite considerable amount of time looked natural, cute and real started looking fake when the trained dancers came into picture, Nice concept but not a very good implementation.

Guest
Guest's picture

love it !

Guest
zarkos's picture

3,599,254 views on Youtube = Successful campaign.

zarkos
Activity Score 944
Art Director
Marlus Lau's picture

Point taken!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

I can think of ways to improve it too but it's still... Perfect. It stands in wonderful opposition to my book and I literally got happy tears on my 4th view. Hey samsung send me one an I'll smash my iPad at blog world seriously.

Guest
clayology com's picture

very cute! At the same time...Pat...! it gives the message too!:) like it!

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

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