Agency Network: 
Published/Aired: 
April 2012

Description

Digital advertisement created by DDB, United States for Safer Sex 4 Seniors, within the category: Public Interest, NGO.

Advertising Agency: DDB, NY, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Janet Guillet
Head Of Art: Menno Kluin
Creative Director / Copywriter: Beth Mart
Creative Director / Art Director: Dianne Rella
Account: Jen Pearse-haran
Executive Producer: Joanne Diglio
Edit House: Union Editorial
Editors: Michael Colao, Jim Haygood
Head Of Production: Ed Zazzera
Director: Riess/hill
Edit House: Union Editorial Ny/la
Production Co: Paydirt
Music House: Singing Serpent
Composer: Brandon O'connor
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Highest Rated

Wordfruit's picture

If I saw the first second of this I'd definitely want to know what the ad is about.

I'm guessing 'seniors' and others would too.

Good work.

Wordfruit
Activity Score 1023
TexasH's picture

Nice.
But It just reminds me how good was the Science World ad from Rethink. :)

http://www.youtube.com/watch?v=v_Ok58IcKZQ

TexasH
Activity Score 363
copywriter
Wordfruit's picture

If I saw the first second of this I'd definitely want to know what the ad is about.

I'm guessing 'seniors' and others would too.

Good work.

Wordfruit
Activity Score 1023
kleenex's picture

OMG!!!

kleenex
Activity Score 58777
Web Designer/Developer
chuckieT's picture

Seems like a poor choice of medium to target this demographic.

Also, I bet this is more shocking to watch for young people than old people, and young people aren't the target.

However, overall, I still personally like it and think it will likely win awards somewhere.

chuckieT
Activity Score 680
Creative
Reality Check's picture

It feels both brand new and old as the hills.

Reality Check
Activity Score 2545
vlads's picture

jajaajaj seniors condom.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

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