Agency Network: 
Published/Aired: 
January 2012
Royal Dutch Guide Dog Foundation:  Google map
Royal Dutch Guide Dog Foundation Digital Ad -  Google map

Description

URL: http://www.kngfmaps.nl/en

This interactive website Kngfmaps.nl is based on the insight that a guidedog sheds light in the darkness for somebody with a visual handicap.

Digital advertisement created by Selmore, Netherlands for Royal Dutch Guide Dog Foundation, within the category: Public Interest, NGO.

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Highest Rated

simonds08's picture

i wonder what the reach was... would be more effective if they took over google maps itself instead of creating a microsite.

simonds08
Activity Score 592
Hadrons's picture

but the dog isn't blind !

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sergeo_syd's picture

I'd hit that. But seriously, a great partially formed idea. Thats already better then some.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

simonds08's picture

i wonder what the reach was... would be more effective if they took over google maps itself instead of creating a microsite.

simonds08
Activity Score 592
MikeYikes's picture

I agree; would've been much more powerful had they done this with the actual Google Maps site. But it still is a pretty smart concept. I like it.

MikeYikes
Activity Score 117
Creative Director
chinfeu's picture

Guys, it's an actual Google Maps! but blackened (because YOU are the blind man)
I think it's brilliant!

chinfeu
Activity Score 37
Graphic Designer at Orbit Plus Sdn. Bhd.
simonds08's picture

except that you don't get there from the url maps.google.com and instead from their own domain which means you need to advertise your advertisement in order for people to see it.

simonds08
Activity Score 592
CrackerJackFlash's picture

excellente

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Viral_Artist's picture

Brilliant Idea !!!!

Viral_Artist
Activity Score 37
Marketing Manager
Viral_Artist's picture

Brilliant Idea !!!!

Viral_Artist
Activity Score 37
Marketing Manager
Viral_Artist's picture

Brilliant Idea !!!!

Viral_Artist
Activity Score 37
Marketing Manager
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