What do you get when you mix siding, composite stone, premium decking, non-traditional digital strategy, a unique camera rig setup, and a dash of humor? You get professional contractors seeing Royalⓒ Building Products through a whole new lens. Royal’s new “In the Lab” 360 Video Series was developed by Royal’s agency partner, Planit, to connect digitally with its pro audiences. The effort is now playing a 360 role in the global exterior manufacturer’s marketing mix going forward--leveraging entertaining VR Content that showcases innovative product benefits in an immersive format.
Digital advertisement created by Planit, United States for Royal Building Products, within the category: House, Garden.