Agency Network: 
April 2021


What do you get when you mix siding, composite stone, premium decking, non-traditional digital strategy, a unique camera rig setup, and a dash of humor? You get professional contractors seeing Royalⓒ Building Products through a whole new lens. Royal’s new “In the Lab” 360 Video Series was developed by Royal’s agency partner, Planit, to connect digitally with its pro audiences. The effort is now playing a 360 role in the global exterior manufacturer’s marketing mix going forward--leveraging entertaining VR Content that showcases innovative product benefits in an immersive format.

Digital advertisement created by Planit, United States for Royal Building Products, within the category: House, Garden.


Welcome to the Royal Building Products Innovation Lab, where you'll experience product innovation like never before.

Advertising Agency: Planit, Baltimore, USA
Production: Workingstiff Films
Director: Matt Pittroff
Executive Producer: Steve Blair
DP: Mike O’Leary
Postproduction: 90 Degrees West
Editorial: 90 Degrees West
Editor: Scott Whitaeker
Producer: Chelsea Ruholl
Sound Designer / Mixer: Mark Bartels
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