73 individual fundraisers were created on GoFundMe to represent the 73 rooms / families in Ronald McDonald House BC and Yukon. Each fundraiser represents a unique family moment people can donate to (ex: finger painting, family game night, bedtime story). Many of the moments actually feature real families, bravely sharing the story of their seriously ill child.
Digital advertisement created by Cossette, Canada for Ronald McDonald House Charities, within the category: Public Interest, NGO.
Executive Creative Director: Michael Milardo
Agency Producers: Emily Miller, Philippa Groom
Group Account Director: Scott Barr
Account Executive: Rheanne Sleiman
Associate Creative Directors: Pierre Chan, Scott Schneider
Art Director: Grace Cho
Copywriter: Cameron Spires
Studio Artist: Jessica Marte
Chief Executive Officer: Richard Pass
Director of Communications: Shannon Kidd, Sheila Kern
Communications Coordinator: Robyn Ives
Illustrator: Adela Kang