ROM Autentic is moving love messages from a facebook app to targeted google ads in a new digital Stunt that launched yesterday, on "Dragobete" day (Romanian valentine's). The facebook brand activation named "Dragobete 2.0" offered a "surprise love message experience" for all its facebook fans.
on the "dragobete" week, the brand launched a facebook application calling users to surprise their loved ones with messages of love.
on Dragobete day, 24.02.2013, we purchased the names of all recipients as google adwords, and
Digital advertisement created by MRM, Romania for ROM Autentic, within the category: Confectionery, Snacks.