Agency Network: 
November 2010
ReThink Breast Cancer:  Opening Soon
ReThink Breast Cancer Digital Ad -  Opening Soon



Breast Fest is the world's first film festival dedicated to the issues surrounding breast cancer. To promote this years festival, we created a film of our own: a musical that reflects our younger target and acts as a metaphor for how the community comes together to support one another at the festival. The posters and a :30 sec cinema spot all lead to the where you can view the musical and find out more about the festival films, speakers and workshops.

Creative Director:Simon Creet

Digital advertisement created by The Hive, Canada for ReThink Breast Cancer, within the category: Public Interest, NGO.

Advertising Agency: The Hive, Toronto, Canada
Associate Creative Directors: Rosalinda Graziano, Ren Olivieri
Art Director: Paul Parolin
Copywriter: Michelle Spivak
Agency Producer: Kat Ledgett
Account Coordinator: Lauren Zigelstein
Account Executive: Tricia McIntosh, Elspeth Baird
Studio Manager: Anne Smythe
Production Artist: Araina Gillis
Production Company: Buck Productions
Director: Stuart McIntyre
Exec Producer: Emily Pengelly
Editing: Stealing Time
Executive Producer: Denise Shearer
Editor: Graham Chisholm
Assistant Editor: Fred Esporlas
Post Production: Alter Ego
Executive Producer: Michael Lambermont, Lisa Hemeon
Colourist: Wade Odlum
Flame Artists: Rob Fisher, Darren Achim
Music and Sound Design: Grayson Matthews
Creative Director: Tom Westin, Dave Sorbara
Executive Producer: Bridget Flynn
Composer: Annelise Noronha
Sound Engineer: Annelise Noronha
Voice Director: Annelise Noronha
Photographer: Matt Barnes / Westside Studio
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morse's picture

Nice idea on the annoying video not available phenomenon that is rampant on YouTube.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture

That's the best of all... I had enough when I saw that... video is OK too.

Activity Score 1804
Creative Director
jackmancer2017's picture

Really "in your face". Great job and puts a unexpected shock on you (well, did on me). Well done guys.

Dot's picture

when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Activity Score 90

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Phil Lestino's picture

Miaowwwwwww! HaHAHA!

Phil Lestino
Activity Score 1682
Guest's picture

B R A V O the best idea of the year!

Guest's picture

I hope you're kidding

Guest's picture

works for me.

Phil Lestino's picture

Most excellent dudes!! !

Phil Lestino
Activity Score 1682
Roger Keynes's picture

Roger that.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

aaron82's picture


Activity Score 4
SoCH_TO's picture

Loving Idea !!! Done done !!

Activity Score 970
Art Director |

Live with Passion

jimmymav's picture

Loving this, but what's with the "sorry, video has been removed" nonsense

Activity Score 8
Art Director at
CuriousPencil's picture

The word "removed" is in breast-cancer-pink; leaving you with a picture of a mastectomy scar, instead of what you were expecting.

I'm guessing the creatives behind this were linking 'slightly annoying' with 'life-changingly' so.

Brilliant work. 8 stars from me.

Activity Score 4199
orincon's picture

It's excellent. This is one of those ideas that you really like to share.

Activity Score 58
Creative Director at Vicome|eracom Bogotá, Colombia
Guest's picture


Guest's picture

The feedback on the print for the festival is very touching.

Lovely work.

unicornio's picture

inteligente e importante

Activity Score 15
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