The Unofficial Football

Agency Network: 
June 2018


June 2018 – the world in football fever. Host country Russia shows its best side. But reality is different: Human rights are ignored, freedom of the press is restricted. To draw public attention, Reporters Without Borders brought its own ball into the game: "The Unofficial Football."

Digital advertisement created by Leo Burnett, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Group Creative Director: Benjamin Merkel
Creative Directors: Hans-Juergen Kaemmerer, Helge Kniess, Thomas Koch
Copywriter: Mario Loncar
Creative Technologists: Viktor Kislovskij, Benjamin Kleinert
Photographer: Thomas Rusch, Hans-Juergen Kaemmerer
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