June 2018 – the world in football fever. Host country Russia shows its best side. But reality is different: Human rights are ignored, freedom of the press is restricted. To draw public attention, Reporters Without Borders brought its own ball into the game: "The Unofficial Football."
Digital advertisement created by Leo Burnett, Germany for Reporters Without Borders, within the category: Public Interest, NGO.
Chief Creative Officer: Andreas Pauli
Group Creative Director: Benjamin Merkel
Creative Directors: Hans-Juergen Kaemmerer, Helge Kniess, Thomas Koch
Copywriter: Mario Loncar
Creative Technologists: Viktor Kislovskij, Benjamin Kleinert
Photographer: Thomas Rusch, Hans-Juergen Kaemmerer