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Billboards Beyond Borders

Agency Network: 
Published/Aired: 
April 2018

Description

Billboards Beyond Borders broke new ground by using a loophole in Google Maps to create a new type of impactful advertising, by replacing existing messages on big billboards in countries where freedom of speech is under threat, with messages from journalist that had been censored or silenced. By rethinking digital advertising and repurposing Google Maps, we made a global statement on a zero media budget, and opened up new possibilities for marketing in a world where the line between physical and digital is increasingly blurred. Our billboards gave people all over the world the possibility to walk around in a world more free than the one we live in.

Digital advertisement created by Åkestam Holst, Sweden for Reporters Without Borders, within the category: Public Interest, NGO.

Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Magnus Jakobsson
Art Directors: Martin Noreby, Hugo Wallmo, Evelina Rönnung
Copywriter: Simon Lublin
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Highest Rated

kleenex's picture

Brilliant!!

kleenex
Activity Score 56828
Web Designer/Developer
dantaniel's picture

bahhh

dantaniel
Activity Score 7
Artmanakd's picture

Freedom of Advertising

Artmanakd
Activity Score 186
Copywriter
kleenex's picture

Brilliant!!

kleenex
Activity Score 56828
Web Designer/Developer
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