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12 Second Strip

Agency Network: 
Published/Aired: 
December 2010
Renault:  12 Second Strip
Renault Digital Ad -  12 Second Strip

Description

Digital advertisement created by Publicis, United Kingdom for Renault, within the category: Automotive.

Advertising Agency: Publicis, London, UK
Creative Directors: Tom Ewart, Adam Kean
Copywriter: Gavin Kellett
Art Director: Johnny Leathers
Photographer: Perou
Film Director: Perou
Agency Producer: Verity Saunders, Colin Hickson
Designer: Spin
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Highest Rated

kholm's picture

All I saw was half naked girls. Is there an ad in there?

kholm
Activity Score 69
Freelance Consulting |

http://kholm.posterous.com/

Ads.chinaSMACK's picture

Don't know what to make of this one...

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Dzsoi's picture

Well, I do like it. Clear concept (fast stripping from winter to summer), good elaboration of the core idea to involve people. It should have been lauched in the late spring or early summer.

Dzsoi
Activity Score 8611
Copywriter
CuriousPencil's picture

"12,500 microsite visits have lead[sic] to 200 brochure and test drive leads" - not bad. And the whole thing's fun and funny and based on a great idea. Something to be proud of, I reckon.

CuriousPencil
Activity Score 4225
Copywriter
kholm's picture

All I saw was half naked girls. Is there an ad in there?

kholm
Activity Score 69
Freelance Consulting |

http://kholm.posterous.com/

Dzsoi's picture

Well, how about reading the text? You can read, can't you? Go for it!

Dzsoi
Activity Score 8611
Copywriter
Cuadie's picture

my thoughts exactly...
always an easy win.

Cuadie
Activity Score 28
kholm's picture

Yes Dzsoi, I can read. Yes, I also like the concept. But after reading the copy I would still rather look at the girls.

kholm
Activity Score 69
Freelance Consulting |

http://kholm.posterous.com/

Dzsoi's picture

That is okay. But this is not an ad. It's a presentation of a campaign. It doesn't really matter what catches your eyes when you look at a presentation. But yes, all in all this is a sexy campaign for sure!

Dzsoi
Activity Score 8611
Copywriter
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