Redoxon Defense Squad

Agency Network: 
March 2021


For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. The brand launched the REDOXON DEFENSE SQUAD which united some of the best Free Fire players in the world to improve the defenses of gamers in a number of live-streamed events in Latin America.

Gamers on Free Fire, the ultimate shooter survival game on mobile, nominated their friends for the chance to play alongside World Free Fire Champion, @NobruTV, and the most famous gamer in LATAM @TheDonato, as well as leading LATAM gamers, @CerolZera, @ElChino_RB, @Adonis_TH, and @Machistream who helped players stay in the game for longer. The event marked a milestone for the gaming community as it was the first time ever that @NobruTV and @TheDonato had played together to help protect and defend players.

Just as Redoxon helps boost your body’s defenses in the real world, the Squad boosted the in-game defense of players in Peru, Ecuador, Mexico and Brazil, in live-streamed events across Twitch, YouTube and Facebook that took place over three days from 5th to 7th March.

Digital advertisement created by MullenLowe Group, Colombia for Redoxon, within the category: Health.

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