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Tweet Donate

Agency Network: 
Published/Aired: 
November 2014
Red Cross Digital Ad -  Tweet Donate

Description

In Brazil, the lack of regular blood donors is a huge problem for its blood centers. Trying to change this reality, the Red Cross Pernambuco, created an initiative: the Tweet Donate. A social media campaign in wich people can donate their characters to spread the campaign. To participate, the user must access http://tweetdonate.com and type his message normally, as usual on the social network. The tool will use the remaining characters of the user's tweet to spread the Red Cross blood donation campaign among Twitter users.

Digital advertisement created by Arcos, Brazil for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Arcos Brasil, Recife, Brazil
General Creative Director: Carlos Renato Rocha
Creative Directors: Carlos Renato Rocha, Marcus Oliveira
Digital Manager: Jader França
Creatives: Rodrigo Carvalho, Pedro Borges, Jader França, Diego Koury
Developers: Leandro Costa, Manoel Neto
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Highest Rated

damnson's picture

...at all!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

not bad.

kleenex
Activity Score 53909
Web Designer/Developer
damnson's picture

...at all!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

chaparroamigo's picture

No entiendo por que le dieron tantos puntos

chaparroamigo
Activity Score 234
Art Director
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