In Brazil, the lack of regular blood donors is a huge problem for its blood centers. Trying to change this reality, the Red Cross Pernambuco, created an initiative: the Tweet Donate. A social media campaign in wich people can donate their characters to spread the campaign. To participate, the user must access http://tweetdonate.com and type his message normally, as usual on the social network. The tool will use the remaining characters of the user's tweet to spread the Red Cross blood donation campaign among Twitter users.
Digital advertisement created by Arcos, Brazil for Red Cross, within the category: Public Interest, NGO.