8 May is World Red Cross Day, the perfect time to create some buzz around the organisation that helps and saves people around the world, every day. Duval Guillaume created a movie to confront people with the enormous impact of the Red Cross on society. With an enumeration of bold historical figures of people killed by other crosses from different religions, parties or tendencies, the comparison is made with the dazzling amount of people saved by the Red Cross. This online movie is targeted at young people, since the Red Cross is looking for a new wave of volunteers.
Digital advertisement created by Duval Guillaume, Belgium for Red Cross, within the category: Public Interest, NGO.
Executive Creative Director: Koenraad Lefever
Creatives: Nik Sluijs, Jasper Declercq, Joey Boeters
Account Director: Patrick Clymans
Account Manager: Jet Vervenne
Design: Laurent Lejeune
Animation: Bart Callaerts
Sound Design: Amp.Amsterdam
PR Manager: Kathy Van Looy
Digital Strategy Director: Marjan De Beule