"250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people's attention to this world-wide problem.
The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping.
That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone.
When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made.
Digital advertisement created by Umbrella, Hungary for Red Cross, within the category: Public Interest, NGO.