Take A 360° Look

Agency Network: 
April 2018


"250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people's attention to this world-wide problem.

The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping.

That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone.

When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made.

Digital advertisement created by Umbrella, Hungary for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Umbrella, Budapest, Hungary
Chief Creative Officer: Márton Jedlicska
Art Director: Péter Magda
Creative Group Head / Copywriter: Orsolya Szládovics
3D Artist: Battore Haraszti
Editor: Levente Pap
Media Agency: Wavemaker / Hungary
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kleenex's picture

How many people actually saw it though??

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