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#donateexample

Agency Network: 
Published/Aired: 
March 2013

Description

Digital advertisement created by Arcos, Brazil for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Arcos, Recife, Brazil
General Creative Director: Carlos Renato Rocha
Creative Directors: Carlos Renato Rocha, Berg Carvalho
Art Director: Thiago Reis
Copywriter: João Saraiva
Illustrator: Eugênio Lima
3D illustrator: Saulo Lísias
Web developer: David Vieira
Audio: Onomatopéia
Video: Três Caras
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Highest Rated

andylefty's picture

End product is nice.

I think they could have left out the share it with your friends and just targeted bloggers.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Klara K.'s picture

It wasn't clear enough what the campaign wanted people to do.

Klara K.
Activity Score 3343
Charles University in Prague
kleenex's picture

We know what the idea was for, get more people to donate blood. I guess they could have presented it better.

kleenex
Activity Score 53885
Web Designer/Developer
CrackerJackFlash's picture

Nice idea but I have to agree with Pie.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

andylefty's picture

End product is nice.

I think they could have left out the share it with your friends and just targeted bloggers.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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