Back in Europe

“We´ll make it tough for you” is the new campaign for Real Sociedad on its return to UEFA Europe League.

Imagine an international commentator broadcasting a match where plays Barrenetxea, Zubimendi, Illarramendi, Ahien, Gorosabel… Complicated right?

So, under this insight Dimension has launched this campaign where we can see the difficulty of the commentators to pronounce properly the Basque names of Real Sociedad players.

A campaign that, through humor, appeals to the feeling of pride and belonging.

Tutorials, by degree of difficulty, accompany the spots.