Reflections

Agency Network: 
Published/Aired: 
February 2015

Description

App: https://itunes.apple.com/us/app/reflections-x-ray-ban/id944218381?mt=8

Headline and copy text (in English):

Ray-Ban x Reflections: Ray-Ban reflects your personality.

Reflections lets every selfie tell a story and translates Ray-Ban’s contemporary lifestyle into an inspirational visual universe. Shoot, edit and share unique double exposure pictures using your mobile’s front and back facing camera. Bringing the front-back selfie to new heights.

Digital advertisement created by Gents, Belgium for Ray-Ban, within the category: Personal Accessories.

Advertised brand: Ray-Ban
Advert title(s): Reflections
Advertising Agency: Gents, Ghent, Belgium
Creative Director: Tim Helsen
Art Director: Martijn Leenaers
Copywriters: Tim Helsen, Sander Vanermen
Digital designers: Simon Pertz, Thomas Heylen
Mobile Developer: Thomas Heylen
Web architect: Diederik Van Hoorebeke
Account Director: Leen Van der Mijnsbrugge
Account Co-ordinator: Magali Deckers
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Highest Rated

Arkadiusz's picture

The app is probably nice, but...I always thought that the glasses idea is that the image is as clear as possible...

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Jimbot's picture

It’s not necessarily a new idea. But the app makes it much more cool, offers multi editing options, allows the application of Ray-Ban sunglass filters and it is really easy sharing to Facebook, Twitter, library and even Instagram. I miss a Facebook log-in and using my library pics though.

Jimbot
Activity Score 78
Creative Director
CrackerJackFlash's picture

Just tried it out...smart and fun

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

kleenex's picture

I like.

kleenex
Activity Score 57713
Web Designer/Developer
blisteringbarnacles's picture

Love this!

blisteringbarnacles
Activity Score 289
damnson's picture

What's the big deal?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Nice

halaby87
Activity Score 10396
Arkadiusz's picture

The app is probably nice, but...I always thought that the glasses idea is that the image is as clear as possible...

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

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