Bubble gum viral test

Agency Network: 
Published/Aired: 
September 2009

Description

Digital advertisement created by Rapp, France for Rapp Collins Worldwide, within the category: Agency Self-Promo.

Advertising Agency: Rapp, France
Creative Directors: Damien Frossard, Gilles Duplan
Branded Content Director: Romain Pergeaux
Art Director: Guillaume Paquin
Copywriter: Harold Gossart
Production: Blue Film Production
Director: Daniel Cattan
Post production: Chez Louis
Sound design: AOC
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alexander_bickov's picture

Very nice idea

alexander_bickov
Activity Score 3281
chozaghi's picture

oi oi ...u guys are crazy but bloody cooool ah..

chozaghi
Activity Score 6
Art Director at fareastddb Bangkok
A stranger abroad's picture

So what exactly are they testing? Apart from people's gullibility of course. The floating scenes were obviously faked.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

fake but cool

Guest
Guest's picture

execution: fake!
idea: done!

Guest
Prof's picture

done where? i found this self promo amusing...

actually thought it was a viral for hubba bubba or sth....

Prof
Activity Score 1449
Copywriter |

Quite really.

andrs's picture
andrs
Activity Score 6
PERP's picture

But they took it to the next level, thats whats cool. Great job.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Guest's picture

No, they ripped it off.

Guest
Brainsugar's picture

ok, but what is it for?

Brainsugar
Activity Score 1634
Copywriter
opposite of u's picture

and here comes bickov again..long time to seeing..i guess u understood what i mean...

opposite of u
Activity Score 301
copywriter
Guest's picture

isint there an idea like this for levis?

Guest
Guest's picture

awsome! well done guys

Guest
mikeelrapido's picture

Nice!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

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zmekyus's picture

great job getting rid of the ropes and stuff in the post production :)

zmekyus
Activity Score 120
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