Description
There exist 16 times of resource gap between the cities and the country in Taiwan. The resource shortage is also reflected in the children's learning ability. When urban children are learning English conversations, the children in the remote areas can not even write the the 26 English Letters.
These are the true stories happening around us. However, in the different environments, people still can not actually feel the real situation in the remote areas.Therefore, we decided to replace the false set with a real story.
This professional campaign titled 'Grow up with dream' was published in Taiwan in October, 2016. It was created for the brand: PxMart Pei Hua Dream Social Welfare Foundation, by ad agency: Rules Creative. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: Rules Creative, Taipei, Taiwan
