With the help of comedians Tim & Eric and a data-driven strategy, Purple Mattress created a content series across Facebook and Instagram designed to find and cure people's Sunday Scaries (that feeling when you can't sleep because the next day is Monday). The campaign also sold multiple tons of mattresses.
Digital advertisement created by Creative Shop, United States for Purple Mattress, within the category: House, Garden.
Executive Creative Director: Keenan Pridmore
Creative Directors: Andrei Chahine, Addie Marino
Producer: Maria Soares
Production Company: Abso Lutely Productions
Abso Lutely Producer: Josh Cohen
Directors: Eric Wareheim, Tim Heidecker
Editors: Joe Stakun, Jonathan Kramer, Lorena Ospina
Designer: Jennifer Jung
Client Purple Mattress CMO: Alex McArthur
Client Partners: Sulamita Yang, Zoe Chen