Agency Network: 
September 2019


Two years after Hurricane Maria devastated Puerto Rico, so much still needs to be done and too many families are waiting for the help they desperately need. PRxPR is a private, non-partisan, no overhead fund, was purposefully created to help Puerto Rico in the aftermath of two deeply devastating and unprecedented hurricanes.

Digital advertisement created by Richards/Lerma, United States for PRxPR, within the category: Public Interest, NGO.

Advertising Agency: Richards/Lerma, Dallas, United States of America
Audio: Deaf Mule
Production Company: La Mafia, Puerto Rico
Director: Rafael N. Ruiz Mederos
Editor, Post Production: Josh Trejo
Digital Strategy: Joel Villarini
Director Of Planning: Carlos Rodríguez
Brand Management: Paola Aguayo, Derek Diaz De Leon, Alma Quintero
Technologist: Rodolfo Ruiz
Producer: Cesar Jasso
Exec. Producer: Matías Sada
Copywriters: Víctor Vetancourt, Gabriel Gutiérrez, Stacia Jacobson
Art Director: Andrés De La Casa-Huertas
Creative Director: Lucho Sánchez
Creative Director: Víctor García-Hoz
Principal, Creative Director: Aldo Quevedo
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