Out of the dark

Agency Network: 
December 2014


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'Out of the Dark'  is a fully immersive experience, using film, interaction and sound design to highlight the difference between being seen and not seen at night. It follows a cyclist riding home from work in the dark, and invites the viewer to click on screen to see what the cyclist looks like when using a Proviz REFLECT360 jacket and when not; with dramatically different experiences and outcomes.

Technical Director:Sun Komen

Digital advertisement created by BBDO, United Kingdom for Proviz, within the category: Fashion.

Advertising Agency: AMV BBDO, London, UK
Creative Directors: Toby Allen
Copywriter: Toby Allen
Art Director: Jim Hilson
Agency Account Man: Charlie Nelson
Agency Producer: Katie Dolan
Production Company: Caviar Digital
Creative Director: Falk Eumann
Director: Emile Rafael
Producer: Katie Dolan
Post-production Company: Cherry Cherry
Audio Post-production: Wave
Digital Design Company: Caviar Digital
Interaction Design: Laura Tool, Anne Streef
Development: Michiel van der Plas, Pim Hoogendoorn
QA: Chardonnay White
Digital Producer: Bas Schutte
Music Composition: Kyle Ross / Engine Number 9
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Highest Rated

halaby87's picture

Better product than the ad

Activity Score 10502
Marketing Manager |


That guy from the office's picture

This feels very similar to the Honda Type R experiment. Very... Similar...

That guy from t...
Activity Score 266
Copywriter at Freelance
damnson's picture


Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Better product than the ad

Activity Score 10502
Marketing Manager |


kleenex's picture


Activity Score 58721
Web Designer/Developer
Diego Zarulli's picture

Nice experiment of "virtual branding experience": intrigues up to want to know more about the product.

Diego Zarulli
Activity Score 82
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